Jorge has over 20 years of experience in the film and video production business. He started his career in Brazil as a cameraman and soon after was promoted to director of photography. After moving to the USA, he began a 14-year period of work for the Home Shopping Network (HSN). During his last five years with HSN, he was put in charge of the lighting department where he was responsible for designing light ploys for six studios that ran 24 hours a day. After HSN, Jorge opened his own production company that produced commercials, infomercials and TV events for such companies as HBO, ABC, NBC, CBS, BET, NFL Films, and ESPN. Jorge has also been a consultant for Brightline, a well known studio lights manufacturer, and has been involved with various overseas projects, including the design and installation of the first Japanese TV studio using “Cold Light” technology. As production manager at WUSF, Jorge is responsible for overseeing the studios and all production projects.